I just got back from the Sony Ericsson press conference - and let me state for the record that I was far from impressed with what went down tonight…

Let's see - was it the part where they tried ever so vigorously to brainwash the audience into thinking how important it is for the user to smile when using their products? Or was it when they announced the so-called three (3) new products, all of which are based on existing designs that are still in the pipeline?

Or maybe it was when they showed how truly proud they were of the "Fab 5" - that is: the Vivaz; Vivaz pro; Xperia X10; Xperia X10 mini; and Xperia X10 mini pro, all being their products which are due for release to the global market in the first half of 2010.

By just reading that short list of handset models, you're probably already sighing in confusion and disbelief. I honestly didn't know how to respond when the slide for the X10 mini pro came up.

“What on earth is Sony Ericsson doing?”

All I can say is that, they seem to have their own ideas of working themselves out of the red.  To be fair, I do not believe that such a product strategy will absolutely fail. But its execution begs more questions then there are answers, with those not being restricted to just the aforementioned products, but also “the spot” in which Sony Ericsson is currently in.

In any case, feel free to check out the new products in detail at the following official product info pages:

• Sony Ericsson Vivaz pro
• Sony Ericsson X10 mini
• Sony Ericsson X10 mini pro

And as with all press events, it was virtually impossible to get my hands on a device for a sufficient amount of time.  So therefore, watch this space for an update on a quick look at those devices.